Concept & Production

For the global launch of Superstrike, we developed a high-octane AV campaign designed to capture the game's intense energy and scale. As Senior Creative Producer, I oversaw the end-to-end production pipeline, managing everything from the initial creative concepting to final localization delivery across multiple platforms.

Game Capture & Social Ecosystem

A key pillar of the campaign was showcasing authentic, high-fidelity gameplay. Working closely with our partners at Meta, our gameplay team built an efficient pipeline to extract cinematic in-game footage which we seamlessly integrated into the Announcement Trailer. From there, we engineered a massive suite of optimized social cutdowns, tailoring the assets for platform-specific ratios, pacing, and hooks to ensure maximum engagement across digital feeds.