The Campaign

We were awarded the end-to-end design conception and execution for the NBA Finals integrated advertising campaign. This high-profile rollout demanded a massive visual presence, spanning a synchronized OOH and DOOH takeover in Times Square alongside targeted global web and digital campaigns.

Strategic Approach

The core strategic challenge was scalability without losing impact. The NBA Finals require an aesthetic that feels monumental, but the assets had to live across wildly different environments. Our strategy focused on developing a bold, high-contrast modular design language. This allowed the core visual elements—heavy typography, dynamic lighting cuts, and team iconography—to retain their aggressive, cinematic energy whether stretched across a massive, non-standard digital spectacular display or compressed into a standard web banner.

Production Coordination

Managing a campaign of this magnitude meant bridging the gap between that high-end strategic vision and strict, platform-specific technical specs. My role as coordinator focused on streamlining the pipeline between creative direction and motion design, ensuring that all deliverables maintained absolute brand consistency and zero delivery delays under tight sports-industry timelines.