As the Agency of Record (AOR) for the Amazon MGM social channels, our team engineered dynamic creative concepts and continuously evolved our real-time strategic approaches based on performance metrics, audience sentiment analysis, and emerging platform behavior.

I led the production ecosystem for all organic content, serving as the primary bridge for client feedback and studio approvals. I guided a high-volume workflow from initial concept through editorial, design, and custom motion graphics, all the way to final finishing and rapid-response delivery.

Orchestrating an always-on content engine for a massive catalog of classic titles, current broadcast hits, and highly anticipated theatrical releases.

Translating deep-dive data metrics and shifting social trends into high-performing, platform-tailored creative assets that fueled community fandoms and conversation.

Managed tight, daily turnarounds across cross-functional creative teams while strictly protecting studio branding and asset security guidelines.