For the massive launch of the NFL on Netflix Christmas Gameday broadcast, we engineered a multi-vertical promotional ecosystem spanning two consecutive playoff seasons. The campaign scaled from foundational AV graphic design into key art, a wide-reaching DOOH rollout, experiential designs for Fanatics Fest, and comprehensive master styleguides.

The core creative challenge was seamlessly merging the premium entertainment aesthetic of Netflix with the sports legacy of the NFL. Managing the overlapping pipelines of three separate Creative Directors, I oversaw the development of an adaptable design language and distributed the final styleguides that served as the operational source of truth, ensuring absolute brand consistency across dozens of external agency partners and networks.