The ultimate compliment is a returning client.

For three consecutive years, I supported and ultimately became the lead producer spearheading the design and animation for the Amazon Upfronts:

• US – 2023, 2024, 2025

• UK – 2024, 2025

• UK Now Trending Screens at the Outernet – 2025

• Germany – 2025

• Spain – 2025

Directing the Vision

My role was to bridge the gap between Amazon’s evolving brand language and cutting-edge motion design. The Amazon design world is constantly shifting; by anchoring our strategy in their core aesthetic while aggressively leaning into modern innovation and trends, our team pushed the boundaries of what their branding could do.

We collaborated on premier titles like Reacher, The Rings of Power, The Boys, and Spider-Noir, and were frequently entrusted with highly confidential, unreleased assets.

On-Site for 24hr Support

Producing for a live event comes with inherent complications, making an on-site presence an absolute necessity. Our team was on the ground in the days leading up to the launch, supporting our partners at Amazon and the Live Event Production company through every tech checks and critical last-minute updates. Managing an ever-evolving script meant swapping studio titles around the clock, which we achieved by orchestrating rotating artist schedules across multiple time zones to ensure 24/7 coverage.